Photography Company
By implementing a multifaceted strategy that included influencer collaborations, SEO-driven content, and active participation in creative projects, The company experienced a significant resurgence in their digital presence, paving the way for increased engagement and a broader clientele base.
Kenya,Nairobi
2010
Photography
Challenge
The company faced a double challenge; low engagement and limited social media following. The initial hurdle was to craft a strategy to not only boost engagement but also to expand the company's presence across various digital platforms.
Results
Our social media engagement has skyrocketed, with consumers actively replying, sharing, and commenting on our postings.
Collaborations with influencers and sponsored advertising initiatives helped us grow our social media following.
Improved Website exposure: Our website's exposure on search engines improved as a result of SEO-optimized blog entries, attracting organic traffic.
Participation in Creative initiatives: Participation in creative initiatives not only added to our portfolio but also demonstrated our creative ability to potential clients.
30%
Organic Searches
25%
Content Perfomance
84%
Increase in time spent on website
Process
I undertook a comprehensive strategy involving several key components:
I created and shared compelling social media material that not only displayed our photographic abilities but also provided insights into our creative processes and behind-the-scenes situations.
Collaboration with Influencers: Recognising the importance of influencer marketing, I formed alliances with photographers and lifestyle influencers. This broadened our reach and built confidence within the influencer communities.
Expos and Paid Advertising: We participated in relevant expos and trade exhibitions to boost visibility. In addition, effective paid advertising efforts were established to increase our online visibility.
Website Optimisation and SEO: I handled the corporate website and created engaging blog posts for SEO. These blogs not only enhanced our search engine ranking, but they also functioned as useful resources for our readership.
Creative Direction and Project Management: In addition to digital marketing, I was involved in creative initiatives such as creative directing for photoshoots such as wedding settings. These initiatives not only showcased our inventiveness, but they also added to our portfolio.
“ The best marketing doesn’t feel like marketing.”
Tom Fishburne
Founder of Marketoonist
Conclusion
My role at the company was very transformative, not only as a digital marketer but also as an admin and a creative collaborator. By expanding our social media presence, improving website visibility, and actively participating in creative projects, we not only reinvigorated our engagement but also broadened our horizons. Our enhanced digital presence was instrumental in attracting new clients and showcasing our creative prowess.