Business Consultancy Company
I set out on a journey to transform a dynamic consultancy firm's social media presence. Through strategic digital marketing, engaging social media posts, and a multilingual approach, I contributed to enhancing the firm's visibility, clarifying its services, and driving increased engagement.
Kenya,Nairobi
2018
Consultancy
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
Service Clarity
Our audience's understanding of our offerings improved dramatically, promoting a sense of transparency and confidence.
The benefits of Amplified Engagement were stunning
Our social media involvement increased dramatically, with people actively interacting in, sharing, and debating our material.
Positive Results
Campaign analytics revealed favourable results in terms of lead generation and conversions. Companies we consulted were more pleased with our presentations and services.
20%
Content Perfomance
72%
Increase in time spent on website
Process
To confront this challenge, I initiated a multifaceted strategy that encompassed various elements:
Engaging Social Media Posts: I curated compelling social media content that not only showcased our expertise but also simplified our services. Each post aimed to demystify our offerings and foster a connection with the audience.
Multilingual Approach: Recognizing that language barriers hindered communication, I introduced Swahili interpretations for select posts. This approach unlocked a wave of engagement, making our content more accessible and relatable.
Comprehensive Digital Campaigns: We executed meticulously planned digital campaigns across all social media platforms. These campaigns carried a consistent message, emphasizing the clarity of our services and our commitment to client success.
Educational Presentations: For companies we consulted, I crafted presentations that presented our services in an easy-to-grasp manner. These presentations not only showcased our expertise but also instilled trust.
“ The best marketing doesn’t feel like marketing.”
Tom Fishburne
Founder of Marketoonist
Conclusion
The company not only increased engagement but also overcame the service clarity gap with a creative and comprehensive digital marketing approach. We increased the essence of our consultation services, solidified our client connections, and pushed our growth in the consultant landscape by simplifying our message, broadening our reach with bilingual content, and providing compelling presentations.