Social Enterprise Company
A pioneering social enterprise, I had the privilege of contributing to a profound mission employing email marketing to not only recruit and engage our valued clients, but also to achieve great social impact. As an email marketer, I not only designed appealing emails, but I was also a part of a revolutionary experience that revolutionised what marketing can do.
Massachusetts,USA
2016
E-commerce
Challenge
The company had a challenge of conveying its objective effectively and engaging the hearts and minds of its clientele, who sought not only items but a deeper relationship with their purchases. The task was to produce emails that not only sold items but also told the story and principles behind each product, instilling a sense of purpose and empowerment.
Results
The results were nothing short of astounding.The click-through rates and conversion rates increased significantly. Customers began responding to our emails with sincere comments of support and gratitude, rather than just purchases. The email marketing technique proved to be an effective means of generating revenue, supporting craftspeople, and creating awareness about the larger social objective.
1,493
Customers on the email listing
$545
Average Order Revenue
9.5%
Order Rate
Captivating Experiences:
A collaborative endeavour with an artisan collective in a remote village was a particularly memorable experience. We documented their travels, shared their stories via email, and asked consumers to participate in a virtual tour to the town.
Clients expressed profound emotional connections to the craftspeople and a renewed devotion to our brand in reaction to the tremendous response.
“ The best marketing doesn’t feel like marketing.”
Tom Fishburne
Founder of Marketoonist
Conclusion
My time as an email marketer at the company was more than just a job; it was an opportunity to make a difference. We converted email marketing from a sales tool to a platform for inspiration, empowerment, and change by producing appealing emails that told stories. The experience not only increased client engagement but also turned me into a fervent supporter of marketing's ability to generate genuine social impact.